Julie Choo guest lectures at LIBF on the Future Operating Model of Banks

Uncategorized Sep 09, 2018

On 5 September 2018, almost exactly 10 years after the Global Financial Crisis in September 2008, Stratability’s CEO Julie Choo gives a guest lecture on the End of Banking as we know it. The lecture about the Future Operating Model of banks was highly attended by an audience of 100+ attendees at the London Institute of Banking and Finance (LIBF).

Click here to access the full slide deck and video from the lecture.


With all the disruption from digital technologies like AI, Blockchain and Fintech, the lecture provides a different take on the future banking value ecosystem. What are today’s banks going to look like in 10+ years time? Will they still exist, as we know them?

In this exclusive lecture, Julie gives her unique insight into the Future Operating Model of banks and the wider financial services ecosystem. With over 15+ years in the financial services industry and roles spanning IT, Operations, Product Management, and business...

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THE STRATEGY JOURNEY BOOK funds on Kickstarter [Community Update]

Uncategorized Jul 24, 2018

AMAZING! The Strategy Journey Book funds on kickstarter


[08 JAN 2018] We’re so proud here at the Stratability Academy to announce that our upcoming book, THE STRATEGY JOURNEY by CEO and Founder – Julie Choo and COO – Graham Christison, successfully funded on Kickstarter in December 2017 to the value of over US $18,000 or GB £13,354. You can see our Kickstarter campaign page here, including Julie’s rather comical video about why THE STRATEGY JOURNEY book is so different from anything else out there.

Julie, Graham and the team can’t wait to get started on writing, designing and co-creating the rest of THE STRATEGY JOURNEY book with our community in the coming months. Along with the book, there’s the workbook too and a number of courses which we will be busy creating. We certainly have a lot of work ahead of us, as this is no ordinary book. It’s a book that tells you HOW to transform your business in the digital age through a...

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Business Shaping for Entrepreneurs inaugural course

Uncategorized May 06, 2018

Our inaugural Business Shaping for Entrepreneurs course and workshop took place in September 2016 in London. Since this workshop, the Stratability Academy is now transitioning to a new set of courses on Transformation for SMEs – coming soon in 2019!


This first workshop ran over 2 days to provide participants with a hands-on experience where they get to apply the techniques and use the tools from THE STRATEGY JOURNEY® Framework directly on their businesses and ideas. The course was very much a ‘HOW TO’ course, and not a ‘WHAT else do I need to do course’ for those who wanted that helping hand in the early stages of their business journey.

The workshop was specially designed to help startups and smaller businesses early on in their journey to validate their mission and vision and their business model, as well as design key components that form the foundation or bedrock of their business before they begin to scale. This is the...

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‘Singapore is very business friendly’ – Success on our Singapore Trade Mission

Uncategorized Oct 16, 2017

September 2017: This has certainly been a busy month for us here at Stratability as Founder and CEO Julie Choo took part in the Enterprise Nation Go Global Singapore Trade Mission at the end of September, together with an extended trip to explore expanding our business into the ASEAN region.

It’s natural as smaller businesses grow to look at expansion through exporting into other countries. We cover how to do this international expansion properly in our book, THE STRATEGY JOURNEY® (coming out via Kickstarter in November 2017 with general release in early to mid 2018).

So, to ensure we practice what we preach, or rather teach, to others, that is exactly the journey that Stratability is embarking on at the moment, together with a bit of blue sky strategy thrown in.

Over the 3 days of the Trade Mission, Julie, and other delegates from digital businesses in the UK who are looking to expand into the Singapore and ASEAN markets, spent time with companies...

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Stratability CEO heads to Singapore on a Trade Mission

Uncategorized Sep 04, 2017

5 September 2017: Julie Choo, Stratability CEO heads to Singapore on a Trade Mission with Enterprise Nation.


Along with other digital and technology companies, Stratability will be in Singapore for the three-day mission in September which is focused on digital, tech and creative businesses.

Singapore is the perfect location for ambitious British brands with benefits including a common language, strong historical ties and similar business and legal practices. It is also recognised as having Asia’s strongest intellectual property protection, with a highly skilled and educated local population.

The three day mission from 20-24 September is open to just 25 brands who will gain:

  • an understanding of the creative technology landscape in Singapore
  • the ins and outs of tax, legal, trade and finance process and systems
  • opportunity to make sales, connections and collaborations with local agencies, government representatives, accelerators and your fellow mission goers
  • meetings...
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Applied Operating Model Design Course Launch

Uncategorized Aug 30, 2017

Applied Operating Model Design (AOM) has been updated and upgraded to provide more time for workshop participants to absorb and practice the method from THE STRATEGY JOURNEY Framework. The course focuses on Service Design techniques from the framework to transform the Operating Model in the Digital Age. Learn More about the new course Transforming Operating Models with Service Design … below …
[UPDATED 04 MAY 2018]


Launching Applied Operating Model Design

In May and June 2017, the Stratability Academy successfully launched our Applied Operating Model Design course in Sydney Australia and London UK. Both inaugural courses were run by course author, our very own CEO, Julie Choo, who provided insights into her techniques for operating model design and implementation of operating model transformation honed from over 15 years as a practicing business architect. The course covers how businesses can shape their operating model...

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Machine Intelligence & Autonomous Vehicles Summit 2017

Uncategorized Aug 04, 2017

Our Founder and CEO, Julie Choo was MC on Day 2 at the inaugural European Machine Intelligence in Autonomous Vehicles Summit held in Amsterdam from 28-29 June 2017 run by Re-work.com.

Julie spoke about key topics in her upcoming book THE STRATEGY JOURNEY®, including how to use AI and Autonomous vehicle technologies to empower the operating model of a business. She discussed the Uber case study and how Uber’s business and operating models will continue to change, along with those of many other organizations and even societal changes, as machine intelligence technologies continue to advance, changing how we will all work and hence the jobs landscape forever.

As well as her opening talk, Julie also had the chance to interview several other tech leaders from CIOs and CTOs, Data Scientists to VC Partners, who will all be covered in our blog and in the book as well.

For a full round-up of the action at the summit, check out her blog:

or check...

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CEO Julie Choo at the Umbraco Festival UK 2016

Uncategorized Feb 04, 2017

As well as working hard writing THE STRATEGY JOURNEY® book, out in November 2018, our Founder and CEO Julie Choo has been out and about speaking at events and workshops.

On Friday 4th November she spoke at the Umbraco Festival UK 2016 at the great CodeNode venue in London.

Speaking about how you can bring a strategy mindset to software development and project management, Julie shared her love for gaming, Starwars, Football and Formula One! We were pleased to see that she won a convert to one of her favourite sports:

But it wasn’t all gaming anecdotes and inspirational quotes. At Stratability we see a world where individuals and organisations are driven by passion. By helping others to master THE STRATEGY JOURNEY® we can help them to be successful in life and business and follow that passion to success. Being part of events like this is a big part of starting a conversation about how we plan and execute...

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